A/B Testing Dashboard

For data-driven marketers looking to improve your site’s user experience, A/B testing is one pillar of experience optimization used to help increase conversion rates. Relied on as a way to experiment with large and small changes before going “all in,” it is an important tool for deciding what experiences get applied to all users.

Therefore, not analyzing the results properly could mean the difference between potentially massive uplifts and diminishing returns. By addressing some common A/B testing pitfalls and introducing more reliable approaches to measuring the efficacy of your experiences, you can be sure to leave here knowing how to optimize for success.